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Case studies

In-depth pharmaceutical competitor analysis

The paper presents an example of a case study of in-depth competitor analysis in the Japanese pharmaceutical industry. Prior to outlining the case study, and to place it in perspective, a brief overview is provided of key points of difference between...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: William Hall
February 27, 1985
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Citation

Hall, W. (1985a, February 27). In-depth pharmaceutical competitor analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-depth-pharmaceutical-competitor-analysis


Research papers

Can a general research practitioner contribute in the area of non-OTC pharmaceuticals

This paper attempts to bring together observations relevant to the Western Pharmaceutical Market Researcher gained by a Western based research company operating in Japan. Some of the problems in this field are already highly visible, e.g., those...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Authors: George Fields, William Hall
September 1, 1981
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Citation

Fields and Hall (1981a, September 01). Can a general research practitioner contribute in the area of non-OTC pharmaceuticals. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-a-general-research-practitioner-contribute-in-the-area-of-non-otc-pharmaceuticals